Scare Tactics

Diabetes Scare Tactics

"Fear, it is often said, can be a powerful motivator. So perhaps it is not surprising that in diabetes-prevention efforts and other publicity campaigns, stoking fear in the viewer or reader is one of the most commonly used tactics. Many people, however, wonder whether promoting fear of diabetes is really the best way to achieve these campaigns’ goals (including our own Jan Chait, in a 2007 blog post) and whether this tactic could have unintended consequences."